The T2D3 marketing template library.

Action tracker template

This template helps you track actions for your company. Use it for OKRs, individual performance, or project management.

AI Content Generator

2nd base, PMF

The T2D3 AI Content Generator helps you create optimized content fast using your uploaded resources, inputs, and real-time research.

Ansoff growth matrix template

1st base, MVP

This template helps you uncover and prioritize the best growth opportunities for your company’s go-to-market strategy. See Chapter 4.4 for more details.

Best, better, only template

1st base, MVP

This template will help you understand your early-stage company's value in the market. What are you best at and what makes you special?

Bowler template

2nd base, PMF

Use the Bowler template to track and report KPIs for your business. Track actual versus estimate, encourage discipline and accountability.

Brand words exercise

2nd base, PMF

Use the brand adjectives exercise to help your team figure out the right words that define your brand identity. Clarify your B2B SaaS brand voice with this free exercise. Align messaging across teams and build a more consistent, authentic brand identity. Referenced in Chapter 5.10.1 of T2D3.

Competitor research template

1st base, MVP

This competitor research template will help you conduct and track competitive research for your B2B SaaS company.

Customer interview template

2nd base, PMF

Use this free customer interview template to uncover insights about your ICP, validate messaging, and improve product-market fit in your B2B SaaS strategy. See section 5.8 for more details.

Customer personas template

2nd base, PMF

Download a free B2B SaaS buyer persona template from T2D3. Define your ideal customer profiles with clear goals, challenges, and buying behaviors to improve your go-to-market strategy.

Empowerment matrix template

3rd base, T2D3

This resource empowerment matrix template helps you enable your team members to make powerful decisions regarding discounts and special conditions.

Feature Matrix & product pricing tool

3rd base, Growth

This pricing matrix template helps you simulate a working draft of a feature-based pricing model for your product using its services and features.

Growth priority spreadsheet

1st base, MVP

Organize and compare growth levers for your go-to-market strategy with this growth priority spreadsheet. Best used after creating your growth matrix.

Ideal Customer Profile (ICP) template

2nd base, PMF

The ICP template helps define your ideal customer profile and align your sales and marketing teams around the filters and signals for your target account.

OKR tracker template

2nd base, Reach PMF

Use the OKR tracker template for your OKRs in this comprehensive, automated spreadsheet. Includes examples. Designed for B2B SaaS.

Positioning vector template

1st base, MVP

Craft a clear, differentiated value proposition with this free B2B SaaS positioning template. Align your messaging with customer needs and stand out in a crowded market. This template helps you find the right value propositions for positioning your product. Referenced in Chapter 4.1 of T2D3.

Pricing cards template

3rd base, Growth

This pricing cards template will help you organize your pricing information into styled cards and a comparison table.

SaaS North breakout session: Your pricing is always on

2nd base, PMF

Watch the recording of Stijn Hendrikse's SaaS North presentation: Your Pricing is Always on. Learn about pricing strategies and best practices for SaaS.

T2D3 growth calculator

1st Base - Get to MVP · 3rd Base - Drive T2D3 growth

The T2D3 growth calculator. A B2B SaaS growth target template, and planner.

Testimonial database template

2nd base, PMF

This template will help you organize and manage your customer testimonials in one place.

Value proposition framework

1st base, MVP

Use this free value proposition framework to clarify your B2B SaaS messaging, differentiate from competitors, and align your solution with customer pain points.