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The B2B SaaS marketing library.
83 practical guides on go-to-market strategy, positioning, pricing, ABM, and building a marketing team — the working knowledge behind the T2D3 method.
May 26, 2026
The Founder Has to Knock on the Door
Early-stage outbound is grunt work, and the grunt work is the moat. A field guide for seed-stage B2B SaaS founders who keep looking for the shortcut.
Read the guide →May 24, 2026
Founder getting to MVP? You Are Not Confirming. You Are Discovering.
Seed-stage founders run customer research to confirm what they already believe. The real job is to find the assumptions they did not know they were making.
Read the guide →May 23, 2026
The Last Moat in B2B SaaS: What Your Customers Tell You That AI Cannot
Every B2B Marketing team is reasoning on the same models. The only moat AI can't copy is what your customers said in the last sales call. A field guide on AI powered B2B Marketing.
Read the guide →May 13, 2026
Founder-Led Growth in the LLM Era: Your Customers Are the Moat
Discover how to leverage unique customer insights for competitive advantage in the LLM era, transforming conversations into impactful content strategies.
Read the guide →Jan 1, 2026
The Great Recalibration: B2B SaaS Performance, Metrics, and the Hybrid Mandate in 2025
Reviewing the 2025 B2B SaaS landscape, from rising CAC and talent costs to the shift towards Product-Led Sales and the need for creating genuine value amidst AI-driven noise.
Read the guide →Aug 23, 2025
When AI Gave Me 500 Book Covers and My Designer Gave Me One
Master the art of syntropy in design by moving beyond AI-generated noise to human-crafted clarity. Learn to manage designers who create order and meaning from chaos.
Read the guide →Jul 23, 2025
How to Become a Fractional CMO for B2B SaaS Companies
Learn how to become a successful Fractional CMO. Discover how much fractional CMOs earn, effective pricing strategies, how to build your brand, and why T2D3 marketing training accelerates your fractional marketing career.
Read the guide →Jul 21, 2025
B2B SaaS Marketing Plan Template | SaaS Growth Plan | T2D3
Scaling growth after reaching PMF is like timing your broadside. This guide offers a SaaS marketing plan template and playbook designed specifically for software companies. Whether you're just past product-market fit or preparing to launch key campaigns, this is one of the essential B2B SaaS templates you’ll need to scale successfully.
Read the guide →Jul 18, 2025
Using a B2B SaaS Go-to-Market Segmentation strategy for your company
You cannot ignore the maturity of the Category your SaaS is in. Here are some unique Go-To-Market segmentation strategies for your B2B SaaS company.
Read the guide →Jul 7, 2025
How to Create Client Testimonials with Examples and Templates
Customer testimonials are key to effective marketing. Get client testimonial examples and a client testimonial template.
Read the guide →Jun 23, 2025
The 5 Factors of a B2B SaaS Growth Strategy for T2D3
How will you achieve T2D3 growth? Learn the 5 factors to build a B2B SaaS growth strategy after achieving product-market fit.
Read the guide →Jun 16, 2025
TAM SAM SOM: The Complete Guide to Market Sizing for B2B SaaS Success
Use the TAM SAM SOM approach to size markets as part of your B2B SaaS go-to-market plan. It will confirm if your ICP focus can support your growth goals.
Read the guide →Jun 13, 2025
Performance Improvement Plans (PIPs) Done Right (Free Template and Tracking)
Learn how SaaS leaders can use Performance Improvement Plans (PIPs) to build high-performing teams. Explore a structured, collaborative approach that drives accountability, improves outcomes, and protects long-term team culture and business performance.
Read the guide →Jun 9, 2025
Using the Pain Claim Gain Framework in B2B SaaS Messaging
Learn my three-step framework for effective B2B SaaS messaging called Pain, Claim, Gain. This will help you create valuable content to promote growth.
Read the guide →Jun 2, 2025
Essential Buyer Personas for Your B2B SaaS Go-to-Market Plan
Your B2B SaaS go-to-market strategies will need multiple buyer personas to reflect the complex B2B buyers journey. Here’s how to get started defining customer personas.
Read the guide →May 27, 2025
18 Strategic CMO Interview Questions to Find the Right Marketing Leader
Questions to ask a CMO when trying to find your next Chief Marketing Officer, what to look for in their responses, and why they're important.
Read the guide →May 27, 2025
18 Strategic CMO Interview Questions to Find the Right Marketing Leader
Questions to ask a CMO when trying to find your next Chief Marketing Officer, what to look for in their responses, and why they're important.
Read the guide →May 21, 2025
ABM SaaS Outreach: Why Value Beats Grammar [Free Email Checklist & Examples]
How to write effective SaaS ABM emails that get responses. Real-world email examples, outreach strategies, and a proven framework for building personalized, high-converting campaigns.
Read the guide →May 14, 2025
Creating your B2B SaaS Content Strategy and Marketing Plan
Wondering how to get started with your B2B SaaS content strategy as a startup? Learn how to get results fast, what to measure and when to worry about SEO.
Read the guide →May 13, 2025
B2B Content Marketing Interview Questions & Assignments
Hiring content marketers? Use these sample interview assignments, candidate questions, and expert evaluation criteria for B2B SaaS roles.
Read the guide →May 2, 2025
3 B2B Buyer Personas Every Campaign Needs [with template]
Every marketing campaign needs these 3 B2B buyer personas for ABM, content, messaging & nurture campaigns. No more. No less.
Read the guide →Apr 29, 2025
SDR vs BDR: Definitions, Marketing Roles, and How to Set Them Up for Success
Understand the difference between SDR and BDR roles, what “SDR” means, and how to set up high-performing B2B marketing and sales development teams.
Read the guide →Apr 23, 2025
Founder-Led Marketing in Early-Stage SaaS: A Guide for Traction Without a Big Budget
How early-stage SaaS founders can drive traction and build a scalable growth foundation through founder-led marketing—without a big budget or marketing team.
Read the guide →Apr 23, 2025
Stop Chasing New Logos: The Growth Engine Hiding in Plain Sight
The fastest way to grow your SaaS business oftentimes isn’t more customers—it’s more value from the ones you already have.
Read the guide →Apr 14, 2025
B2B SaaS Positioning Strategy: How to Find Your GTM Superpowers
Here's how to find your superpowers to drive go-to-market B2B SaaS positioning strategy. Take these simple steps to get your company started.
Read the guide →Apr 7, 2025
ICP Marketing: Defining your SaaS Ideal Customer Profile
Learn how to identify and leverage your SaaS Ideal Customer Profile (ICP) to enhance marketing strategies and drive growth.
Read the guide →Apr 4, 2025
B2B SaaS Pricing Fundamentals & Strategy
Maximize revenue and scale your company by learning B2B SaaS pricing fundamentals and strategy.
Read the guide →Mar 22, 2025
Why SEO Still Matters in the Age of AI: 10 GEO & LLMO Tips
Learn 10 actionable tactics to boost your visibility across search engines and AI platforms, even as website clicks are declining. Get prioritized strategies to stay competitive when LLMs and AI Overviews threaten your traffic.
Read the guide →Mar 3, 2025
B2B SaaS Growth Through ABM Outreach
Understanding the ABM outreach process to cultivate growth in B2B SaaS. Learn tips and strategies to nurture prospects and increase success.
Read the guide →Mar 3, 2025
The Best Product Market Fit Checklist for your B2B Marketing Strategy
To optimize your B2B Marketing Strategy, you need to know where you are. This product-market-fit checklist helps assess your progress.
Read the guide →Mar 1, 2025
27 WOD Exercises for B2B SaaS Growth | T2D3
Find a T2D3 WOD Exercise to make constant improvements driving GTM growth, efficiency, and effectiveness. Learn how to use Workout of the Day to align marketing and sales teams, drive accountability, and fuel sustainable SaaS growth.
Read the guide →Feb 18, 2025
Navigating Trademarks for Your B2B SaaS Business: A Founder’s Guide
Securing your brand early can prevent costly legal battles and rebranding headaches. This guide walks you through the trademark process step by step—from research to filing—so you can protect your SaaS business the right way.
Read the guide →Oct 2, 2024
Mastering the 6 Pillars of Growth for SaaS Startups
Discover the key strategies for scaling your SaaS startup with the six essential pillars of growth. Learn how to prioritize initiatives, nail your niche, build a modern marketing function, and more to achieve sustainable success from MVP to market domination.
Read the guide →May 15, 2024
Strategic Mastery in SaaS: Leveraging the Feature Matrix for Market Success
Learn the value of utilizing simple growth strategy tools in the planning and execution of your B2B SaaS annual plan.
Read the guide →Feb 26, 2024
Top Strategic B2B SaaS Marketing Certification Courses for Executive Leaders
Our picks for some of the best sales and marketing certifications available today for B2B SaaS executives and marketing leaders.
Read the guide →Dec 11, 2023
Building strong B2B sales teams: The CrossFit approach to sales management coaching
Learn how to improve B2B SaaS sales management coaching by drawing parallels with CrossFit's core principles.
Read the guide →Oct 9, 2023
Unlocking success in the ever-changing SaaS landscape
In a recent podcast episode, Stijn and Ton shed light on the critical factors that lead to success in SaaS marketing. Let's look at some of the key takeaways.
Read the guide →Jul 25, 2023
Crash Course: Becoming a Successful SaaS CMO, Part 2: Balancing Act
In part two of our crash course, learn the mindset and skills necessary to become a marketing superstar in today's fast-paced B2B SaaS industry.
Read the guide →Apr 27, 2023
Crash Course: Becoming a Successful SaaS CMO, Part 1
Learn the expectations for a CMO in today’s modern B2B Saas world, along with tips and tricks to be successful.
Read the guide →Dec 20, 2022
B2B SaaS pricing models: No time like the present to raise prices
Learn B2B SaaS pricing models and strategies to address rising costs and inflation in today’s economy.
Read the guide →Oct 8, 2022
Creating a B2B SaaS annual marketing plan: 5 easy steps
Follow these 5 steps for creating a B2B SaaS marketing plan and gain more credibility with your board, investors, and other stakeholders.
Read the guide →Sep 12, 2022
The four SaaS growth stages for B2B SaaS startups that you can't skip
These are the characteristics of the four SaaS growth stages every B2B SaaS company needs to walk on their journey to $100M ARR.
Read the guide →Sep 7, 2022
Founder's guide for B2B SaaS sales strategy go-to-market performance
My guide for managing your software team's B2B SaaS sales strategy, marketing, churn, and growth metrics to get your go-to-market on track.
Read the guide →Aug 15, 2022
Understanding T2D3: The Cheats to a Sustainable Growth Formula
Learn best practices to properly apply the T2D3 formula to your B2B SaaS growth strategy and attain a sustainable growth formula and pricing model.
Read the guide →Jun 8, 2022
Finding the right SaaS CRM system for B2B SaaS marketing
SaaS CRM systems are costly and conflicting when marketing is spread across many different tools. Find a better way that's easier and less expensive.
Read the guide →Jun 4, 2022
The three types of B2B SaaS dashboards every software startup needs
These three B2B SaaS dashboard types will help you drive results and get accurate insights into your team's progress and performance.
Read the guide →Jun 2, 2022
How to build B2B SaaS sales incentive plans for your team
Building SaaS sales incentive plans requires different considerations and measures than a typical incentive management program.
Read the guide →May 25, 2022
The Development Matrix: A Tool for Personal and Team Development
Learn how a development matrix can help you and your team discover areas where you excel - and where you need to grow.
Read the guide →May 13, 2022
How to prioritize your B2B SaaS growth with Growth Matrix Exercises
Learn tools and tips on how to collect, organize and prioritize with growth matrix exercises and levers.
Read the guide →May 4, 2022
50+ B2B SaaS marketing OKR examples for your go-to-market team
Sometimes it's nice to just have some sample OKRs to start with. Here are 50+ pre-categorized B2B SaaS marketing OKRs you can borrow for your team.
Read the guide →Apr 28, 2022
The B2B marketing strategy framework for managing SaaS Go-To-Market
Introduction to the basic b2b marketing strategy framework with tools to create and balance your SaaS go-to-market and marketing initiatives.
Read the guide →Mar 30, 2022
How to use SaaS Competitive Analysis for your B2B Software Pricing
Learn how to conduct and leverage SaaS competitive analysis to support your B2B pricing strategy.
Read the guide →Mar 23, 2022
Using a Feature Matrix for B2B SaaS Pricing Strategy
Learn how completing a B2B SaaS pricing strategy and feature matrix can help determine the right pricing for your products and services.
Read the guide →Feb 17, 2022
Enhancing Customer Retention for T2D3 Growth: How to Reduce Churn
Three areas you can focus on to patch the leaks in your funnel, reduce churn and keep customers to reach T2D3 growth.
Read the guide →Feb 14, 2022
Go-To-Market strategy for B2B SaaS companies: Getting stuck in year 3
In the third year of a go-to-market strategy for B2B SaaS companies, you must double your ARR again. Most companies fail at this point. Learn why.
Read the guide →Feb 6, 2022
A framework for creating B2B SaaS Marketing OKRs (with examples)
Striking the balance between speed and scale while setting OKRs is tough. Here's a framework to help you dial them in.
Read the guide →Feb 1, 2022
50+ growth lever examples for your B2B SaaS marketing strategy
Using the Ansoff Growth Matrix exercise, access growth levers for your leadership team's strategic growth planning exercises.
Read the guide →Jan 26, 2022
Setting ABM Goals to Optimize Conversion
Learn how to properly set, measure and learn from your ABM goals to nurture prospects and optimize conversion.
Read the guide →Dec 15, 2021
Creating Relevant Content for B2B SaaS Startups
Learn tips on creating relevant content for impactful messaging for your target audience throughout the customer journey to drive B2B SaaS growth.
Read the guide →Dec 8, 2021
How to Target the Right SaaS Contacts for ABM Go-To-Market Growth
Learn strategies to target the right people and build a list of SaaS contacts in your go-to-market plan.
Read the guide →Oct 22, 2021
Why B2B SaaS ABM Often Fails
Learn some of the reasons why B2B SaaS ABM (account based marketing) fails for startups. Don’t make these mistakes on your path to T2D3 growth!
Read the guide →Oct 15, 2021
Using Go-To-Market ABM for Startups to Scale your B2B SaaS Company
Account based marketing strategies for SaaS markets are crucial to your go-to-market plan. Learn how to scale demand generation and ABM for startups.
Read the guide →Oct 12, 2021
Getting your B2B SaaS Customer Acquisition Cost Under Control
Understanding and managing your B2B SaaS Customer Acquisition Cost to drive T2D3 growth.
Read the guide →Sep 20, 2021
Getting the Most Out of Your B2B SaaS Sales Team
Learn best practices for managing a B2B SaaS sales team. Get the most out of meetings, including which questions to ask your team to track progress.
Read the guide →Sep 14, 2021
Targeted Go-To-Market B2B SaaS Content Strategy using Wow-How-Now
Learn how to create targeted messaging with my tested B2B SaaS content strategy. This three-part model zeros in directly on your Ideal Customer’s needs.
Read the guide →Sep 9, 2021
Managing your B2B SaaS Marketing Organization
Three areas to focus on when managing your B2B SaaS marketing organization. Learn what to hire for, how to develop your team and build for scale.
Read the guide →Aug 23, 2021
Building your B2B SaaS Branding Guide Identity
A quick B2B SaaS branding guide to forge your identify and create a meaningful brand strategy.
Read the guide →Aug 17, 2021
B2B SaaS Marketing OKRs (with template)
Here's a set of B2B SaaS marketing OKR examples and a template for that help startups balance driving demand, sustainable growth, and good ROI.
Read the guide →Aug 15, 2021
Managing Sales Discounts by your B2B SaaS Sales Team
How do you start managing sales discounts or decide on different terms that empower your sales and customer success teams to do their best work?
Read the guide →Jul 26, 2021
A guide to building your first B2B SaaS marketing dashboard
To inspect what you expect, you need a good B2B SaaS marketing dashboard to underpin your strategy. Start here.
Read the guide →Jul 21, 2021
B2B SaaS Marketing Team Structure: Learning How to Hire
Your team has to include specific roles. Learn what they are, how to hire and create the best B2B SaaS marketing team structure and hiring a CMO.
Read the guide →Jul 7, 2021
What is B2B SaaS Marketing?
Marketing and Sales for B2B SaaS companies is fundamentally different. Learn what makes B2B SaaS Marketing special.
Read the guide →Jul 2, 2021
Guide to SaaS Pricing Tier Names: How to Name Your Product Packages & Plan Comparisons
When packaging and naming your SaaS pricing comparison plans, we use 3 inputs: jobs-to-be-done, utility value, and making safe choices.
Read the guide →Jun 25, 2021
B2B SaaS Go-to-Market Strategy to get to MVP
For your B2B SaaS go-to-market strategy, what's the best way to get to MVP? Learn from the Founder of the SaaS success story Atera here.
Read the guide →Jun 21, 2021
Three SaaS Marketing Challenges Every B2B Software Plan Faces
All B2B SaaS Startups need three things: Speed, Skills & Scale. Address these SaaS marketing challenges and create a plan to scale up and down as you go.
Read the guide →Jun 17, 2021
Category Creation Strategy and your B2B SaaS Go-To-Market Plan
Do you need to carve out a niche, or create a new category? Think about market maturity as part of your B2B SaaS Go-To-Market category creation strategy.
Read the guide →Jun 17, 2021
Picking your SaaS Go-to-Market Strategy for B2B Products
There are two types of SaaS go-to-market strategies for b2b products. Marketing and sales to get high LTV users or product-led viral growth at lower costs.
Read the guide →Jun 8, 2021
T2D3 and the SaaS Growth Curve
The SaaS growth curve and strategies of these unicorn companies are seen by many investors as the best way to drive the exponential growth known as T2D3.
Read the guide →Mar 1, 2021
How to Assess a B2B SaaS Product Marketing Manager
In B2B SaaS product marketing, managers are essential to increase ARPU, lower churn and find PMF. Here's how to assess your SaaS product marketing manager.
Read the guide →Jan 10, 2021
The best SaaS marketing books every B2B SaaS CMO should read
The best SaaS marketing books should be mandatory reading for every B2B Software VP Marketing, B2B SaaS CMO, and the senior members of their team.
Read the guide →Dec 29, 2019
How to hire your B2B SaaS CMO
CMOs have a scary reputation for crippling startups. As a startup invests in growth, they need someone fast. Here are easy tips on hiring a B2B SaaS CMO.
Read the guide →Feb 25, 2019
Product Evangelist Job Description for your Go-To-Market framework
One of the key roles to hire early for your B2B SaaS Company is the person to drive Product training- & content -- your digital product evangelist.
Read the guide →Apr 2, 2018
B2B SaaS roles in your Go-To-Market strategy
The walls between Marketing, Sales, and Customer Success have fallen. Here's how B2B SaaS roles have changed for your Go-To-Market Strategy.
Read the guide →Stop reading about GTM. Start running it.
Everything in these guides is a working module inside T2D3 OS — start free and put the method to work on a real client.