Stijn brings decades of insight, knowledge, and passion to his keynotes, hands-on workshops, and team/executive coaching engagements.
Contact Stijn below to explore an engagement.
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Contact Stijn's executive assistant to explore an engagement.
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What Stijn brings to the table
A serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform.
"Stijn transformed Atera into a global SaaS company and created a strong platform for growth."
CEO, ATERA Gil Pekelman
"Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business."
CEO, CIELO24 Brian Plackis Cheng
"With Stijn’s help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year."
CEO, ENERGAGE Doug Claffey
"Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and is governed by integrity and responsibility."
CEO, FIND INC Vijay Kasireddy
Coaching packages
Tier 1
Mentor
The basic package for Stijn's Coaching program starts with a Mentor service. This includes the use (and sharing of) all Stijn's B2B SaaS Growth Best Practices and Templates. At this coaching level, your team does the work and Stijn coaches your Marketing Leader and their team to realize their fullest potential.
Tier 2
Coach
The premium coaching tier is a step up where Stijn will take personal accountability for your Marketing Leader's success. In addition to working directly with your Marketing Leader and their team, Stijn will also be accountable to the CEO for outcomes of the Coaching engagement.
Think of this package as the Coach for a sports team who is held accountable for your marketing leader's success.
Tier 3
Advisor
Finally, an Advisory Coach for your organization means Stijn will stand shoulder-to-shoulder with your Marketing Leader, and own a specific project
(i.e. hiring your marketing team, launching a product, supporting fundraising).
This provides all the Tier 2 Coaching benefits, and extra leadership capacity to speed things up. Under this plan, Stijn can also participate in your Executive Team.
Coaching disciplines
GO-TO-MARKET
MANAGING KPIS & OKRS
CHANNEL MARKETING
HIRING AND UP-LEVELING YOUR TEAM
SEO FOR CEOS
DUE DILIGENCE
AUDIT
PRODUCT MARKETING
POSITIONING & MESSAGING
PRICING
GROWTH STRATEGY
MUCH MORE...
Coaching stories
Experiences from some of Stijn's previous mentees
Board memberWeston Gaddy
“Stijn had the experience we needed to organize around our customers’ global needs and give our team the professional rigor required at this important inflection point in our company’s growth."
Situational details:
- Company stage: 3rd Base, T2D3
- Coaching tier: Coach
- Market: Mid-market
VP MarketingCheryl Haywood
“Stijn’s encouragement, along with an honest take on how I’m doing in my role and what’s holding me back, has provided practical steps for my professional growth."
Situational details:
- Company stage: 2nd Base, PMF
- Coaching tier: Coach
- Market: Mid-market & Enterprise
Growth Marketing ManagerMoritz Drews
“Working with Stijn really helped me gain self-confidence, not only on the job but also in my personal life."
Situational details:
- Company stage: 2nd Base, PMF
- Coaching tier: Coach
- Market: Mid-market
Chat with Max AI
Need your marketing questions answered? Or just want to test your B2B SaaS expertise? Ask away with Max AI, an AI built with Stijn’s expertise. As with any AI, Max AI can make mistakes, and we’re continually looking to improve it, so feel free to leave us any feedback you have here.
Note: This tool is not able to contact Stijn or book meetings.
Some of Stijn's other contributions:
Articles and blogs
Explore some of Stijn's writings spanning from the past 10 years.
SaaS North breakout session
Your pricing is always on: How to optimize your SaaS pricing strategy
WNDYR podcast feature
The future of work and the changing face of marketing
B2B SaaS Marketing Snacks
Listen to Stijn on the Kalungi podcast to hear short-form marketing strategies, frameworks, and advice